GE Money

GE Money had a very difficult brief, which required their two brands; iGroup & First National Home Lending to be supported under one umbrella with the same allocation and stand out.

Our resolve was to encompass each brand with a rising, fluid form structure, which carried a strong graphic anchored with large heavy set entrance ways to give a solid, permanent feel to the unique brands.

The exhibit we created functioned perfectly for the brand visually receiving many great comments from other exhibitors, the meeting and hospitality areas also worked exceptionally well too, another great event and happy Client.